I enjoyed this video from Bloomberg.com, which takes a brief look at the furore surrounding the movie. I think Bloomberg's summation that Disney may have known they had a hit on their hands but they might not have anticipated just how big a hit it was going to be...or that it was going to cause such a merchandise frenzy. I found it interesting to learn that Disney licenses the rights to much of its merchandise, which takes some of the risk away from their profit line if they produce a film that is less than successful.
Take a look for yourself:
You can learn more about the limited edition Disney Store Frozen Elsa and Anna dresses by clicking here or find the Anna dress shown here on Amazon by clicking here.
at the movies!
Disney's Limited Edition Frozen Dresses.
Disney Princess Nightgowns and Pajamas.